Press Release
For Immediate Release
Contact: Jamie Roberts (x118)
HWH PR/New Media
Phone: 212.355. 5049
THROWING A FIT OVER YOUR FITTED SHEET?
FIT & FOLD OFFERS THE PERFECT SOLUTION
Simple-to-Use Product Makes Folding and Applying
Fitted Sheets A Snap!
Minneapolis, MN – Styled Simple introduces Fit & Fold, a simple, elegant solution to one of life's great little household frustrations: placing your fitted sheet on the mattress correctly, and folding it flat!
Anyone who makes a bed knows it can take two or three aggravating tries before a fitted sheet is correctly aligned with the bed, and folding can seem impossible. The amazing Fit & Fold system features four labeled button snaps that easily attach to the corners of your existing fitted sheet, and guide you through placing it on the mattress perfectly the first time, every time. The button snaps also lock the left and right corners together, making it effortless to fold your fitted sheet flat -- so easy that a single person can do it in just seconds!
Cooper Hipp, inventor of Fit & Fold, notes “Sometimes the smartest solutions are the simplest. We designed Fit & Fold to be a boon to anyone who makes a bed, no matter what their age or whether they have to make one bed or 20. Fit & Fold’s four marked button snaps offer two solutions in one: they help you fit your sheet right the first time, and do what was once impossible – fold it flat!”
Fit & Fold's four button snaps are available in a variety of popular colors to compliment your linens. They are easy to apply, stay on in the washer and dryer and are designed to not rip or tear your fabric.
Fit & Fold is $9.99 MSRP, and available at www.FITandFOLD.com or www.StyledSimple.com beginning April 1, 2009. Fit & Fold is expected to be sold at major retail, specialty, department and online retailers in the near future.
About Styled Simple, LLC
Styled Simple, LLC designs, manufactures, and markets products that solve everyday household frustrations. Fit & Fold is the company’s flagship product. Styled Simple, LLC was founded in 2008 by marketing veteran Cooper Hipp. Hipp created Styled Simple after realizing he was not alone in his frustration over certain everyday tasks. His goal is to offer solutions that anyone can use and appreciate.
Styled Simple, LLC holds the patent for the Fit & Fold design, and no other product of its kind exists in the marketplace. Following the launch of Fit & Fold, Styled Simple, LLC plans to design and market other problem-solving lifestyle products.
